About Us

Topco's general merchandise categories offer members and their shoppers lifestyle solutions. The Domestix brand includes an award-winning line of bakeware and cookware; the recently redesigned Electrix brand provides batteries, flashlights, lightbulbs and electrical products; the Easyclix line offers consumers photo items; and the Academix line includes a large assortment of office and school supplies.

Shurfine Cow Belle Creamery is proud to introduce its full line of taste-bud inspired flavors of ice cream that all aficionado's of ice cream remember from days gone by. Using only the highest quality milk from America's dairy land, Shurfine's Cow Belle Creamery ice cream offers a smooth and delicious taste that sooths the soul and melts away the cravings of even the sweetest tooth...even after the last spoonful.

Dining In is a complete ready meal solution offering Topco members more than 100 items. Dining In is "For today's time-starved consumer." AFM consumers can look for this label in their store aisles for convenience and savings. These items are ready to heat up for quick meals at home or on the go.

Topco's economy-tier brands offer good products at great low prices. Valu Time and Clear Value products are perfect for price-conscious consumers who may otherwise shop alternate price formats, such as discount, box and dollar stores. Topco's economy brands "Time to Save!"

Full Circle's products taste great and are good for you. Full Circle is at the forefront of the rapidly growing natural and organic market. The brand features more than 1,000 SKUs in 100 categories, including grocery, fresh meat, produce, dairy, seafood, deli meat, bakery, HBC and household cleaning products. Full Circle ... "Return to a natural way of living."

The PAWS Premium line offers a 100-percent pet product category solution. PAWS Premium focuses its messages and playful images on the special bond between people and their pets. PAWS offers quality pet food, treats, toys and accessories. PAWS ... "Feed the Love."

Shurfine / Shurfresh products provide consumers with consistent first label quality products which are as good as, and often better than, national brands while offering a great value. Topco's mainstream brands ... "A smarter choice." This our Cooperative's biggest label.

Affiliated Foods Midwest made a SPLASH! in 2010 with the introduction of the new Shurfine beverage program. This comprehensive program offers 28 thirst-quenching flavors with excellent quality. It was designed to provide competitive pricing.

We have developed a total start to finish program that is built to market this pizza by starting with one freezer door space to start off the program (you can go more if you wish or desire) and with point of purchase material, quality of product, and frequency of deals to build toward the desired finish.

The award-winning products in TopCare's line of health and beauty care items and diapers are an easy and smart choice for pharmacists and consumers. More than 45 members carry the TopCare brand, which includes nearly 1,300 SKUs. TopCare ... "The choice is simple." This economy brand offers great quality and efficient ways for today's family to save money.

Wide Awake Coffee Co. was developed from a animal awareness strategy, expanded to a total premium coffee marketing concept, and continued in a building process with a starting line up with an offering of 12 unique blends of coffee. Each blend is linked to a unique animal character for quick consumer awareness and branding and expanding with in store excitement in featuring a specialty coffee shop variety for incredible customer appeal.

World Classics Trading Company offers distinctive, high-quality products from around the world. Consumers who want to add something special to their meals can count on great-tasting products from World Classics Trading Company. These delicious international specialty foods include more than 400 items in over 70 categories. World Classics Trading Company ... "Where flavor tells the story."