Extra Savings
Program
Why is there an Extra Savings Program available?
The program offers a single communication tool to promote a LOW price image in your store. You can further enhance your competitive price image with the program items and signage in your store.
Where is the funding coming from to promote this program?
We’ve shifted funding that was previously channeled into our Incentive Travel program to fund this new program.
How will the program promote a LOW price image in my store?
The program includes one weekly in ad Extra Savings coupon promoting a very hot price on a highly consumable product. These very hot price offerings, coupled with our Performance Based TPR program will help communicate more value to your customers.
What else can I do to enhance my value image even more?
In addition to the “regular” TPR program that has been in place at Affiliated Foods, you should use the Performance Based TPR program to expand the extra savings identity throughout your store.
Are other promotions planned to further support my value image?
We will be running three day ads to help leverage the value image in your store.
Are sign kits available to support the program?
Sign kits are available to support the program and we recommend that you consider using these sign kits to reinforce the program throughout your store.
