Advertising
Our advertising support goes beyond beneficial weekly adzines and store signage. We also offer experiential marketing with Green TV™; special event services; custom publications; brand strategies; ZD™ interactive advertising; web site services; On Target marketing; and public relations. To learn about these unique offerings, scroll down to each service.
Weekly Adzines
Give Your Weekly Sales Ad a Makeover
Imagine that your weekly insert was transformed from just a list of sale prices to something that looks and reads more like a magazine, with beautiful photographs to draw in the customer and descriptive copy to tell the story about your products and your store.
• Build Your Brand Every Week
• Inspire and Guide Your Customers
• Differentiate Your Store from Your Competitors
• Showcase Your Products and Services
GreenTV ™
A Dynamic Way to Connect to Customers
With the service economy peaking, a new economy has emerged one based on experience, rather than goods and services. We believe that experiential marketing is key to differentiating the retail brand in the marketplace, easing competitive price pressure, and enabling the retailer to seize the high ground in a non-level playing field.
• GreenTV™ is custom video content tailored to your customers that educates, markets and promotes your brand.
• Imagine turning your store’s perimeter wall space into a larger-than-life TV screen.
• Imagine your customers watching dynamic, engaging images rather than static, superficial artwork or signage.
• Imagine leveraging the unlimited creative applications of audio/video throughout
your store.
• Imagine taking grocery shopping out of the realm of the ordinary…into the extraordinary.
Store Signage
What Do Your Store Signs Communicate to Your Customers?
Do your signs resonate with your company brand image or are they inconsistently implemented throughout your store? We provide custom designed sign templates for your store signage and reinforce your brand image to your customers. Consistent signage is key to effective communication.
Event Evolution
We're Redefining Special Events
The Key Elements of Event Evolution
• Chef demonstrations and/or book authors with book signings
• Experts conducting lectures and/or demonstrations using various products
• Kidz Zone, a secure and supervised area where children learn and play
• Live musical entertainment by skilled artists
• Artisans in many different fields interacting with customers
• Sampling stations throughout the store hosted by well-trained staff
• Non-Profit community support
• Event publicity coupled with advertising to create community visibility
Custom Publications
A Creative Way to Connect to Customers
• Build trust with your own magazine. Multiple studies have shown that readers trust magazines more than other advertising.*
• A message that lasts. Magazines are shared and saved more than any other medium.
• An Enjoyable Way to Engage Your Customer. Magazines are a treat for customers, a value-added service that builds good-will for your brand.
*Media Choices 2000, Roper Public Affairs
Brand Strategies
What Is Your Brand from Your Customer’s Perspective?
Your brand is your identity, your customer’s perception of who you are. The brand includes your position, your format, your look & feel, your product selection, and everything else that shapes perception. It is also a promise of your core commitment to customers on which their experience and your brand position rests.
What Does a Brand Strategy Entail?
• Market Position
• Advertising
• Signage
• Name Tags & Uniforms
• Decor
• Web Site
• Business Cards & Letter Suite
• and Much More
ZD™ Interactive Advertising
A Convenient Multi-Media Package
• ZD™ is an easy-to-use CD-ROM combining information, sound, and video.
• ZD™ can be fully customized or tailored to fit common marketing communication needs.
• ZDs™ cost less to produce and have a lighter shipping weight than most other media, yet they can deliver volumes more information.
Build an Effective Website
You Can’t Afford to Go Unnoticed
• A website can be a very effective tool for building your brand, building customer loyalty, and building sales.
• Ease of maintenance, quick download time, and intuitive navigation are our
design priorities.
• The Bottom Line: An effective web presence can increase your bottom line.
• Put our award-winning web team to work for you.
Affiliated Foods Basic Website Program from $50 per month site example
• Includes web domain registration, site design, launch and ability to upload weekly ads
• Program is central billed through Affiliated Foods
• About Us, Contact Us, E-Mail ad opt-in, Store location, Job application and recipe database pages are included with this program
Affiliated Foods Deluxe Website Program site example
• Includes site design, completely customized on all pages, (all pages mentioned in the Basic Web Program and ability to upload weekly ads).
Affiliated Foods Web Marketing Programs
• Design and launch of daily/weekly web promotional e-mails (web blasts)
• Complete web analytics programs to evaluate all web based activities and promotions
Affiliated Foods Web Hosting Services
• Web Hosting services and email services available
Affiliated Foods Web Maintenance Services
• Web maintenance of your website available on a weekly contract basis or an hourly basis
• Ability to update home page daily/weekly
• Keep web content fresh and current
• Options for stores to do their own website maintenance using our web administrative modules
On Target
Marketing to the Right Demographic
• Traditional methods of advertising insert distribution miss 65% of a target market!
• On Target provides detailed demographic information at block group levels–typically 400 households or less.
• Allows retailers to understand consumer lifestyle patterns, hobbies, interests, and
product preferences
The Value of Public Relations
Beyond the Press Release
PR is one of the most cost-effective ways of generating a high return on investment.
Our Public Relations experts can help you with:
• Publications: brochures, articles, company newsletters, magazines and
audiovisual material
• Events: news conferences, seminars, outings, trade shows, exhibits, contests and competitions, and anniversaries
• Sponsorships: promote your brand by sponsoring sport and cultural events and highly regarded causes
• News: create favorable news about your company
• Public Service Activities: build goodwill by contributing money and time to good causes
Contact AFM for assistance with your AD & Marketing needs.
